Design & Strategy Consultant – Market Research & Systems Design

Freelance Contractor (2020 – 2024)





Developed brand strategy and product systems for clients. From organisations and startups to individual clients wishing to tactically expand offerings or enhance operations. 


Tasks undertaken

- Conducted market and trend analysis to guide data driven strategic decision-making.

- Applied systems thinking to optimise processes and supply chains.

- Supported clients in long-term planning and strategy execution.


Key learnings

- Gained experience in market analysis and forecasting.

- Learned how to use systems design to address inefficiencies and align diverse processes with strategic goals.

- Strengthened capacity to provide practical, evidence-based recommendations.